Saudi Arabia Will Host Its Very First Arab Fashion Week In March

The fashion world’s movers and shakers will be celebrating the country’s very first fashion week from March 26 to March 31 at the super cool Dame Zaha Hadid-designed Apex Centre. The event marks an important move toward Crown Prince Mohammed bin Salman’s Kingdom Vision 2030 – making Saudi Arabia a modern, tourist-friendly post-oil economy.

HH Princess Noura Bint Faisal Al Saud, the Arab Fashion Council’s honorary president, announced the groundbreaking event in London on February 19. “We are proud of the significant progress achieved by the Arab Fashion Council in Riyadh, as we announce today the first Fashion Week in the history of the Kingdom,” she stated on the council’s official website.

THE APEX CENTRE

Italian designer Roberto Cavalli will headline the event, alongside other prominent and emerging international and regional designers. There’s no word yet about whether only modest designs will be showcased.

From the #RobertoCavalliCouture collection long dress, fully embroidered with crystal and a degrade of feathers in a variety of blue tones that create little three dimensional butterflies. To maximize the sirens like sensuality the bustier is cut with a deep décolleté while a high off center split reveals the moving leg. Discover more through the #LinkInBio

A post shared by Roberto Cavalli Official (@roberto_cavalli) on Jan 21, 2018 at 10:07am PST

Hot on the heels of exciting new changes specifically designed to empower women (allowing Saudi women to drive and the increase of women in the workforce), the kingdom is making great strides toward modernisation. And the momentum toward change doesn’t show any signs of slowing down with an AFW already scheduled in October.

A new era is in the making and we’re loving every bit of it.