How 14 Different Brides Styled the Most Popular Wedding Dress on Pinterest

Of all the wedding dresses being shared on Pinterest these days, the Hollie by Australian designer Grace Loves Lace is by far the most popular, having been pinned to over 2.5 million boards.

Since its debut in 2012, the massively popular ivory gown has, understandably, sold out. Luckily, a new version of the dress, the Hollie 2.0, is currently available on Gracepluslace.com.au. And at $1,440, the stretch French lace and silk chiffon gown is actually quite affordable by wedding dress standards.

Looking at these photos of real brides wearing the Hollie dress at their own weddings, it’s easy to see why it is so popular.