Prada has announced it will be joining the likes of Versace, Michael Kohrs, and Gucci by ditching the fur. Instead, starting with the Spring 2020 collection, Prada will be using faux – AKA fake – fur to make their signature gorgeous outfits. So here for this.
It seems that Prada has finally heard the cry of animal rights group Fur Free Alliance, which spearheaded a campaign to stop Prada from using real fur.
After months of negotiation, we guess the fight was finally worth it in the end, as Prada just decided to use “innovative materials” to produce their products ethically instead of real fur.