News just in: Beyoncé is teaming up with Adidas to relaunch her Ivy Park fashion range – plus release trainers and apparel – and we’re so ready to hand over all our money.
Beyoncé will be a creative partner for the brand and she’s said this:
“This is the partnership of a lifetime for me, We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
This was legit us when we heard the news:
Ivy Park launched two years ago with Phillip Green, the British billionaire behind Topshop. In November, Beyoncé bought him out to become the full owner of Ivy Park. Yas queen.
With the Adidas partnership, Beyoncé will remain the owner of her brand, with the press release noting she is “one of the first black women to be the sole owner of an athleisure brand.”
We can’t wait to see what this amazing collab has got in store for us. Until, then catch us refreshing Adidas’ and Beyoncé’s instas 24/7…