Dubai is making a mark with K-beauty history. Namshi and Korean beauty powerhouse TIRTIR are transforming Dubai Mall Fountain into an immersive beauty destination that’s all a shopping experience, personalised pampering, and a full-blown cultural moment. And the cherry on top? V from BTS is lighting up the Burj Khalifa as TIRTIR’s first-ever global ambassador on November 22.
Let’s talk about what you can actually get your hands on, because this isn’t just another pop-up—it’s a beauty lover’s fever dream come to life.
The viral cushion gets personal
If you’ve been on beauty TikTok, you know TIRTIR’s Mask Fit Red Cushion. The 72-hour wear, flawless finish foundation that comes in 40 inclusive shades is finally getting the treatment it deserves: complimentary custom engraving, crafted live on-site. This exclusive personalisation experience is only happening at the pop-up, making your cushion as unique as your skin tone.
Matcha madness returns
Remember when TIRTIR’s Matcha Biome line sold out everywhere? The vegan-friendly, antioxidant-rich collection, including the cult-favorite Matcha Biome Cream and Toner, is back in stock exclusively at this pop-up. If you missed it the first time, this is your second chance before it vanishes again.
Global-first launches you can’t get anywhere else
Dubai gets bragging rights for TIRTIR’s unreleased products making their world debut: the Prism Highlighter Duo for that buildable, luminous glow, and the Mood Glider Lip & Blush Stick for soft-focus, multi-use color. Not available in Korea, not available online—only here, only now.
The Burj moment we’ve been waiting for
On November 22, TIRTIR officially unveils V from BTS as their global ambassador with a spectacular Burj Khalifa showcase. The singing sensation and trendsetting icon perfectly embodies the brand’s vision of modern and inclusive beauty.
Matcha lattes meet makeup
Backyard Café is serving a limited-edition matcha menu inspired by TIRTIR’s bestselling formulas, complete with customisable sticker cups. Because great beauty experiences deserve great refreshments.
The Namshi x TIRTIR pop-up runs daily from 10 AM to 11 PM at Dubai Mall Fountain. Clear your calendar, charge your phone for content, and prepare to experience K-beauty like never before.