You’ve heard of The Summer I Turned Pretty, but what about The Summer I Turned Coastal-Chic? Warm sun on your shoulders, a glass in hand, the shimmer of the ocean’s waves. That’s exactly what Malfy Gin recreated on the Amalfi Coast with its latest summer escape.
A group of Dubai-based fashion and lifestyle insiders were flown in for the experience, and the setting looked right out of a postcard. Citrus notes in the air, terrace sunsets so golden they didn’t need a filter, and cocktails that practically tasted like joy. The trip was Malfy’s brand in living form: bold, colourful and effortlessly Italian.
Everything about it spoke to la dolce vita. Long afternoons that blended into sunset, and friends laughing over clinking glasses. A reminder that slowing down can feel like the biggest luxury of all. Malfy turned the trip into a showcase for the way of living that goes with their gin.
The escape also highlighted Malfy’s collaboration with Italian designer label Missoni. Picture Malfy’s vibrant hues meeting Missoni’s iconic patterns. The result? A Year 2 Limited-Edition Bottle that’s a certified collectible, launching this November at Le Clos Dubai stores.
Malfy goes beyond what’s in your glass, making every sip a small celebration: colour, laughter, and connection poured into the moment. The Amalfi trip proved it, you just had to be there. A gin that feels like a mood, like a playlist, like the holiday you never wanted to end. Who knew a drink could do that?