Skipping foundation when going to the Mall of the Emirates is one thing, but on your wedding day? Unheard of.
We sat down last week to chat with recent bride, Colette Laxton, who also happens to be co-founder of The Inkey List, about the brand’s new Exosome Hydro-Glow Complex. She casually dropped into the convo that she didn’t wear foundation on her wedding day.
Naturally, we were blindedsided. It turns out that her bareface bridal beauty is connected to her new exosome-infused product drop.
You might as well open the Sephora app now. We both know what you’re about to do.
Cosmo ME: What *exactly* are exosomes?
Colette Laxton: Exosomes are tiny skin messengers that basically tell your cells to repair, renew, and glow up. They work incredibly hard, penetrate deep into skin, are non-irritating, and work well with other actives. Exosomes keep your skin strong, hydrated, and prepped for the long game. They provide prevention and glow, which I think is the dream.
Cosmo ME: What kind of results can we expect when using exosomes?
Colette Laxton: Skin will instantly have a smoother texture and glow. In the long term, it becomes stronger and more resilient skin.
Cosmo ME: When are we supposed to use it? Day or night?
Colette Laxton: You can use it both morning and night. I did just that every day for four months before my wedding. It’s like a facial in a bottle. On my wedding day, my MUA said she wasn’t putting foundation on my skin.
Cosmo ME: Wait, what?
Colette Laxton: My plan was always to get regular facials before my wedding. As I was using the Exosome Hydro-Glow Complex, I noticed skin was looking so glowy and smooth. Honestly, it looked the best it ever had, so I decided to skip the treatments.
At my makeup trial, the artist used a thick foundation and by the end of the day, it had separated. On the wedding day, she told me she wasn’t covering my skin up because it looked so beautiful. We only used just a bit of concealer under my eyes and around my redness.
Cosmo ME: We need more details. What was your pre-wedding skincare routine?
Colette Laxton: The same it is right now. I only use four products morning and night. They are our Milky Cleanser, which is being released in the GCC in the fall, Hyaluronic Acid, Exosome Hydro-Glow Complex, and Bio-Active Ceramide Moisturizer.
Cosmo ME: Aside from being wowed by the power of exosomes, we were also stunned by your dress and its big bow. Not to mention, you married the man you founded the brand with! Spill the tea.
Colette Laxton: I found my wedding dress on Instagram, of course. It’s by Emilia Wickstead. The second I saw it, I knew it was for me. I wanted something strong, feminine, and unexpected. The big bow was like a power move.
Mark is a microbiologist and I come from the branding side. He messaged me on LinkedIn and asked to meet for coffee. I got genius vibes from him but his communication needed some work. He had an idea for the brand and I knew if we teamed up, we could create something magical. We ended up falling in love.
Cosmo ME: What a fairytale! Back to exosomes, how does The INKEY List keep consumers from getting overwhelmed by buzzy skincare ingredients? Sometimes it can be confusing if the latest ingredient is made for our skin, or not.
Colette Laxton: We’re all about education. Not every ingredient is meant for you. We have tools like Ask INKEY, where you can live chat with a skin expert.
We also have a routine builder on our site used by over six million people. It gives you a customised routine based on your skin goals. Our packaging breaks it all down too and gives the deets on what it is, what it does, who it’s for, and when to use it.
The INKEY List’s Exosome Hydro-Glow Complex is now available at Sephora. It’s the skincare version of Colette’s soft-girl power bridal gown.
Want to know what other beauty products are new to the GCC? Dive into them right here.