If your For You Page has been overflowing with dreamy Dubai content, it’s not a coincidence. The city just launched its own travel influencer academy – and it’s kind of a big deal.

Enter: the Beautiful Destinations Academy, Powered by Dubai. Think of it as a crash course in becoming the next go-to content creator – with a course built around making scroll-stopping videos and learning how to turn your side hustle into a business.

@beautifuldestinations

Dreaming of traveling the world? 👀 In partnership with Visit Dubai, we’re launching the Beautiful Destinations Academy—the world’s first elite training experience designed to build the next generation of travel content creators. We’re offering four emerging creators an all-expenses-covered, paid opportunity to learn directly from our elite content team. You’ll master cinematic techniques, AI, brand strategy, and the business of tourism in a 12-week program that will define your career – and give you unparalleled access to one of the most exciting cities in the world. 🙏 Ready to apply? Submit your entry here. Link in bio. *Applicants must be over 18 #BDAcademy #VisitDubai #MyDubai #Dubai @visitdubai

♬ original sound – Beautiful Destinations

This new initiative is all part of Dubai’s mega push to become the content capital of the world. Between the recently launched golden visa for creators and a Dhs150 million support fund, it’s clear: the city isn’t just hosting influencers, it’s investing in them.

So, what’s actually on the syllabus? Students will learn how to master audio-visual content across every major platform (we see you, Reels and TikTok), get real with post-production techniques, and even explore emerging tools like AI and VFX. Bonus: you’ll also dive into the business side of the creator world – from tourism marketing to professional ethics.

And yep, graduates walk away with an official certificate from Dubai College of Tourism. Not bad for a content queen in the making.

The academy is backed by Visit Dubai and global creative studio Beautiful Destinations, who both want to raise the bar when it comes to online storytelling – especially in travel. Considering that 76% of people now choose where to go based on social media (guilty 🙋‍♀️), this makes total sense.

Whether you’re a budding creator or already have a ring light and a vision board, this could be your moment. And if you’ve been dreaming of going full-time in the content game? That golden visa is now just a few clicks away.

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