If December in Abu Dhabi wasn’t already stacked – think Eid Al Etihad, the F1 Grand Prix, Sotheby’s Collectors’ Week – there’s now another reason the capital is fully in its main character era. Say hello to Unlock Luxury Rewards, a two-week rewards experience at The Galleria Al Maryah Island that’s basically tailor-made for anyone who loves fashion, good timing, and getting something back for their spending (so…all of us).
From 1 to 14 December, Darna Rewards members get 15% back at more than 80 luxury boutiques (helloooo, festive wish-list). The vibe? Elevated. Seamless. Very “I invest in myself.”
Here’s how it works: spend a cumulative Dhs5,000 at participating luxury stores, and you unlock up to Dhs30,000 in rewards. You can redeem them three ways: load the full 15% onto an Aldar Gift Card (peak gifting energy), get 7.5% credited straight back to your linked card (instant serotonin), or take the full value as Darna Points to spend across Aldar dining, hospitality, retail, and more. No complicated steps, no receipts to stash – everything tracks automatically through the Darna app. Gen Z-approved efficiency. Also known as girl math.
What makes this moment feel especially major is the backdrop. Abu Dhabi’s luxury scene is having a glow-up that’s more like a transformation: a booming cultural calendar, world-class brands, and now, a rewards programme that actually… rewards. As Noora Al Foulathi of Abu Dhabi Retail puts it, the city is buzzing, and this initiative just makes every purchase “more rewarding than ever.”
So if you needed an excuse to start (or finish) your festive shopping, consider this the sign. Download the Darna Rewards app, link your card, and step into your luxe era – Abu Dhabi style.