If, like me, you have an ASOS addiction that could potentially render you bankrupt at any given moment there’s probably a tiny detail you’ve noticed, but not paid much attention to.
You see whilst adding Dhs1,000 worth of clothes to my shopping basket in the hope that I will hate everything and return it because I don’t actually have Dhs1,000, I started to notice that the clothes have actual real, human names.
Like these Lucy ballet flats.
Not forgetting these Stephanie jeans.
Admittedly in terms of my priorities, investigating why ASOS name their clothes after women wasn’t particularly high (especially when I excel at procrastination), but luckily for me someone else has finally figured it out.
Move over Poirot because Twitter user Lucy Gedney has solved the case.
So apparently on ASOS, if an item of clothing has someone’s name at the start of it, it means that person has been at the company for a certain amount of years so they are rewarded with having something named after them, who knew
— lucy (@lucy_gedney) April 16, 2018
Yes, our ASOS clothes are named after actual employees and now I feel terrible for cursing Stephanie every time I try and zip my jeans up. Sorry Stephanie, you’re doing a great job.
And if you doubted Lucy’s investigative skills (shame on you), Chloé O’Keefe who is a Menswear Established Branded Buyer at ASOS confirmed it.
So apparently on ASOS, if an item of clothing has someone’s name at the start of it, it means that person has been at the company for a certain amount of years so they are rewarded with having something named after them, who knew
— lucy (@lucy_gedney) April 16, 2018
So yes, one of the many perks of working at ASOS for 10 years is not only that discount, but also the fact you get to name any item of clothing you like, with whatever name you want.
Best get working on our CVs then.
H/T Cosmo UK