On Tuesday, Macy’s announced that it will sell the Verona Collection, comprising hijabs, tops, dresses, pants, and sweaters, beginning Feb. 15. It marks the first time the major retailer has sold a modest dressing clothing line.
“Verona Collection is more than a clothing brand,” the label’s founder, Lisa Vogl, said in a statement. “It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”
Previously, the Verona Collection was part of The Workshop at Macy’s, the department store’s minority- and women-owned business development program, which provides guidance for up-and-coming merchandise and design talent. Eventually, participating members can partner with Macy’s to sell their clothing in stores and online, just like the Verona Collection.
“Macy’s has been an amazing partner,” Vogl said, “helping us strengthen the foundation of our business through The Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”
Items in the Verona Collection will range in price from Dhs48 to Dhs312. View the rest of the collection below!
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H/T Cosmo US