Some casual facts that I can’t promise won’t leave you curled up on the floor crying at your bank balance: (1) Sofia Richie is worth millions of dollars. (2) Sofia Richie is only 21. I just want to emphasise that at this age, my personal net worth consisted of a crumpled $20 bill and about $40,000 worth of college debt. So, yes, this is impressive—especially when you take into consideration that Sofia's reported net worth is $5 million more than it was back in November 2019.
I know what you're thinking: she's part of a wealthy celebrity family (um, Lionel Richie is her dad), and probably has a massive inheritance. Which, sure. But Sofia's definitely made plenty of her own money so don't get it twisted. And honestly, if she's this rich at 21, we clearly need to learn her ways.
SHE MAKES BANK FROM SOCIAL MEDIA
Sofia has 6.2 million followers on Instagram (she appears to gain about 100k per month) and is hustling hard when it comes to sponsored content. The thing is, it’s slightly tricky to figure out exactly how much money someone earns per Instagram post because so much depends on how engaged their followers are. Like, are people really looking at (or being ~influenced~ by) Sofia’s posts, or are they just scrolling past them before settling into a meme or dog video? Hard to know.
According to Sarah Boyd, founder of the digital influencer agency Simply, reality stars with one million followers make around $10,000 per post. Right now, Sofia’s follower count is over six times that. And look, a lot of reality stars, influencers, and models have followings that big—but what separates Sofia from the pack is her association with the Kardashians, especially now that she’s best friends with Kylie Jenner.
REMINDER: SHE MODELS
Sofia has modeled for a bunch of major brands, including Tommy Hilfiger, Michael Kors, Kanye West (duh), and Chanel. Obviously, the details of these contracts remain private, but I feel pretty confident assuming that Chanel pays well?
SHE ALSO DOES BRAND PARTNERSHIPS
If you, a future celebrity, want to take your influencing one step further, the next logical thing to do is partner with a brand. This is essentially a more elevated version of sponsored content—the celebrity creates a collection with some random brand that pays them a ton of money and the brand gets to use their name, likeness, and platform to drive sales (which the celeb presumably gets a cut of). Sofia has partnered with a few brands, but check THIS out:
Yup, she did a collection with Missguided, otherwise known as the brand that just had to pay Kim Kardashian $2.7 million after she sued them for copying her looks.
SHE’S A NEW RECRUIT TO KEEPING UP WITH THE KARDASHIANS
Sofia recently made her first appearance on KUWTK, and it’s not like anyone goes on that show for free. Her boyfriend, Scott Disick (who, to be fair, is a regular fixture), is presumed to make somewhere around $500K for his role on the series—and considering Sofia is basically part of the family at this point, chances are Kris Jenner has her back and cut her a fat paycheck.
SO, WHAT’S HER TOTAL NET WORTH?
According to Celebrity Net Worth, Sofia is sitting on $8 million in the bank—up from the $3 million she was reported to have in November 2019. That is so. much. money—and not just for someone her age. For anyone with a pulse. The hustle is real, so I’ll just be here like: