PSA: You Should Know This Before Buying Your Next Perfume

Because you can’t live on Victoria’s Secret body sprays forever
PSA: You Should Know This Before Buying Your Next Perfume

Searching for the perfect fragrance doesn’t seem like an overwhelming task until you actually attempt it - and with each new scent I get further away from making a final decision. Floral or vanilla? Strong or subtle? It's enough to make you want to scream into a pillow. If this sounds familiar to you, you're in the right place. First things first, you need to concentrate. No, like, find out which concentration - that is, the fragrance's intensity - suits your needs. 

Perfumes with higher concentrations of fragrance contain more perfume oil than alcohol and other diluents, and tend to be more expensive as a result, so your budget may be a key factor in deciding which scent is your new signature. We're cracking the concentration code to find out which type is best for you (and your wallet).


1. Parfum

Also known as pure parfum, this option has the highest concentration of fragrance. It's super long lasting because it's made up of 20 percent to 40 percent fragrance, which is hella strong if you consider most perfumes are closer to 15 percent. They can last up to 10 hours and are generally the most expensive choice, so it's definitely for the boujee ones.

2. Eau de Parfum

EDP is the second-most concentrated fragrance, and is way more affordable than parfum while still being equally long-lasting. EDP’s fragrance concentration is between 15 percent and 20 percent, and is the common choice among luxury brands (and it won't irritate those with sensitive skin). 

3. Eau de Toilette

Eau De Toilette, a.k.a refreshing water, is pretty diluted and has a maximum concentration of around 15 percent, meaning it'll probably last you about 4 hours. It's a great day-time alternative if you don't want to suffocate on your own scent while in the taxi on the way to work, and it's the most affordable of all.

4. Eau de Cologne

EDC has the lowest concentration of fragrance at around 2 percent, so it's good for serial spritzers that are constantly topping up. More often used by men, it has a high alcohol content and comes in bigger bottles more suitable for a gym bag than a clutch.