Our favourite social media app has officially started hiding likes worldwide. At first the experiment was solely based on users in the Australia, Italy and Canada, but now, it’s happening to a small percentage of global users that are being chosen at random. I don’t know how to feel about this change; I’m torn between my compassionate side thinking that this makes it a safer place for young adults, and my narcissistic side feeling bad about my “social relevance”.
While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.— Instagram (@instagram) November 14, 2019
Some influencers have said that they think IG is trying to stop them from getting their coin, and that this is just another strategy to help Instagram earn more from brand promotions. However, Instagram said that they will figure out a way creators can still communicate the value of their posts to their partners. Hmm.
In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.— Instagram (@instagram) November 14, 2019
The final result is that users will no longer see the amount of likes that each photo has, though it is worth noting that, while others won't be able to, you will still be able to see who has liked your own posts, just by name rather than number. "We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love," Mia Garlick, Facebook Australia and New Zealand director of policy, said back in April. We hope so too, Mia.