- Ariana Grande filed a lawsuit against Forever 21 for trademark infringement.
- The clothing retailer is also considering filing bankruptcy, according to Bloomberg.
Days after Forever 21 made headlines for reportedly considering filing for bankruptcy, Ariana Grande hit them with a massive lawsuit for allegedly stealing her name and likeness. In regular people speak: She's accused them of trying to make money off her without actually paying her, and it is a bleak day for everyone's favorite mall shop.
According to NBC, while everyone was trying to avoid all responsibilities on Labor Day, Ariana filed a $10 million (Dhs 36,732,500) lawsuit in Los Angeles federal court. The suit accused Forever 21 of "stealing her name and likeness to promote its products and a beauty company started by its founders' daughters." The beauty company is Riley Rose, BTW.
Getting into the nitty-gritty details, Ariana claimed both companies used at least (!) 30 photos and videos "misappropriating her name, image, likeness and music." One of the songs Forever 21 allegedly used in their marketing was her 7 Rings shopping anthem, and Ariana claimed they hired a model who looked just like her. Basically, Ariana thinks this was a big attempt at confusing the brands' customers and making them think Ariana endorsed the products.
This is also especially interesting considering Ari and Forever 21 were reportedly talking about a joint marketing campaign in February this year, but the company wouldn't pay her enough money so she decided to walk.
Forever 21 hasn't responded to these claims or this lawsuit, but they might be a little busy right now since they're reportedly preparing to file bankruptcy. According to a Bloomberg report and as reported by ABC, the company has been negotiating with financial advisers and lenders in "a last-ditch effort to restructure its debt."
Yeah, things are not looking so hot for Forever 21 right now.