There's a ton of fashion buzz in the region and it's tough to figure out what to get behind. We've rounded up our fave bits. Here goes everything:
Stranger Things x Nike
If you're a fan of the vintage 80s fashion or simply want to be working your favourite stars' shoes from Stranger Things, then Nike's new release is perfect for you. With Stranger Things premiering on July 4 (finally!), Nike decided to release the merch online on the 1st of July to make sure that we're prepared for the big opening. The new collection will feature Hawkins High School hoodies, t-shirts, hats and of course, shoe!
HM X Mantsho
H&M has officially teamed up with South African fashion label Mantsho. Mantsho which means "black is beautiful" is striving to make a South African inspired collection with H&M. This is also the first time H&M is collaborating with an African company. The collection is dropping online on August 15th online and in some select stores internationally (sadly not the Middle East) and will integrate multiple African patterns. Yay for diversity!
Stella X Taylor
In honour of Taylor Swift's newest album Lover which premieres on August 23rd, she and designer Stella McCartney are collaborating on a new merch line. The designs are inspired by love and her newest album. Her recently dropped music videos including You Need To Calm Down feature lots of bright vivid colours so we think that the collection will do the same. Basically, your new dream summer collection!
Big news: Desigual is officially reversing its logo. Desigual is launching a new campaign called "Forward is Boring" which they are taking very literally. The concept of this campaign is to reject beauty standards and to break the barriers of fashion. With the Gen Zs not conforming to society's rules, why should fashion? This campaign aims to increase diversity and include everyone in fashion which honestly I couldn't love more. So in honour of disrupting rules why not disrupt a logo?