Hi, I'd like to introduce you to 3INA, the make-up brand new to the region and with the sole mission to revolutionise the beauty market. After opening more than 50 stores across the globe (the UK, Australia, South Africa and India are to name a few), 3INA (pronounced Mee-Nah) has finally landed in Dubai and I'm a little bit excited.
Why? Well, while the traditional world of cosmetics is based on seeking stereotypical aesthetic perfection, 3INA makes pretty products that are real, honest and fun. And in a generation of unattainable beauty standards (I have a serious love-hate relationship with filters), 3INA is a total breath of fresh air. All founders Mark Eve and Pablo Rivera want is for us to play with colour, be brave and most importantly, be ourselves.
The Spanish brand boasts over 700 products and has new product launches every two months, but it’s easy for me to say the high-coverage, smudge-proof lipsticks that last 5+ hours and intensely moisuturise are my winners.
With 16 individual case designs (Dhs25 each) and 16 want-them-all shades (each lipstick is priced at Dhs35), you can 'Pick & Mix' to create your perfect lipstick - available in metallic, matte or shine shades - in these 3INA stores:
- Deira City Centre
- Ibn Battuta Mall in Dubai
- City Center in Ajman
- Mega Mall in Sharjah
Even better, Cosmopolitan Middle East beauty lovers will receive an exclusive Dhs20 gift voucher when they spend Dhs100 in any 3INA store. Grab the voucher before July 15 and just make sure you mention CODE CosmoME1 to store staff at checkout, and use it on or before July 31st, k?
And I'll share a little secret: you'll also be gifted the voucher regardless of whether you buy discounted or full-price items. Winning.
If I still haven’t convinced you (honestly, you must be mad), I leave you with this. The range of affordable – a tick for being accessible beauty - and easy-to-use products - a tick for us lazy people - is also cruelty and paraben-free and vegan. Race you to checkout.