- Kim Kardashian is facing backlash for her newly released Body Foundation.
- Critics think Kim is perpetuating unrealistic beauty standards for women.
Kim Kardashian recently blessed the world with her newest KKW Beauty product, an already sold-out Skin Perfecting Body Foundation that aims to give your arms/legs/whatever a smooth photoshop finish. The product seems to cover everything from veins, to bruises, to—in Kim's case—psoriasis.
"I use this when I want to enhance my skin tone or cover my psoriasis," she said on Instagram while promoting the product. "I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this body make-up."
View this post on Instagram
I’m so excited for you guys to try my new @kkwbeauty Body Collection. It consists of 3 different products (body make up, a liquid body shimmer and a loose shimmer powder). I use them all separately and sometimes all together depending on the look I am going for. This one shown above is the body Make Up. This is what I use most often. I don’t always like my legs to have shimmer on them. I use this when I want to enhance my skin tone or cover my psoriasis. I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup. My formula is so creamy and buildable and has a smooth satin finish. It builds easily for a more full coverage if needed. It launches 06.21.19 at 12pm pst at kkwbeauty.com #kkwbeauty. Stay tuned for some videos showing how i use it all.
As Kim says, there is no reason to be insecure about one's psoriasis, veins, bruises, etc—and at the same time, opting to cover up with make-up is a personal choice that shouldn't be judged. Of course, Kim didn't invent body make-up. It's been popular for decades and most major beauty brands have some sort of bronzer, foundation, or highlighter meant specifically for your body. Still, that hasn't stopped Twitter from absolutely exploding with strong reactions from folks (including, obviously, Jameela Jamil) who think Kim's new body make-up sends the message that our natural skin isn't good enough, and that veins, scars, and bruises need to be "covered-up."
You can check out a full explosion of feels below, but comments range from "I can't stop thinking about how the beauty standard for guys is to basically have a face and wear some clothes," to "This is the stupidest thing I’ve ever seen. I occasionally have to wear body make-up for work & I hate it. But for me this is just another example of the Kardashian family telling women they aren’t good enough & need to hide & cover their bodies rather than celebrate them."
Hey ladies, did you forget for .00005 seconds that your body is disgusting and its true proportions, skin tone variations, and textures must be kept hidden at all times?
Here you go! https://t.co/Ea6xmABwJy— Gennifer Hutchison (@GennHutchison) June 24, 2019
This is the stupidest thing I’ve ever seen. I occasionally have to wear body makeup for work & I hate it. But for me this is just another example of the Kardashian family telling women they aren’t good enough & need to hide & cover their bodies rather than celebrate them. https://t.co/sdkpJ3euSj— Linsey Godfrey (@linseygodfrey) June 24, 2019
are people really this insecure that they have to paint their whole body?
if this is whats expected of women, to be flawless from head to toe then im tapping out yo some men out there be looking like a dirty rag and no one gives a damn https://t.co/1Sk5MN4T95— Zafirah (@zafirahjy) June 25, 2019
As a father, raising his little girl to be a confident, compassionate, and self-assured young woman...this saddens me. You’re LITERALLY telling girls not to feel comfortable in their own skin. That they should now be walking around in body makeup? Get outta here. https://t.co/u85n7w6DKt— Brandon Barash (@BrandonBarash) June 25, 2019
Okay then! But for what it's worth, there are also plenty of people defending Kim's product—and again, wearing make-up is a personal decision.
The backlash of this product is so silly. I’m extremely fair, you can see all my veins on my legs, and I’m self conscious of my stretch marks and “strawberry legs” - a product like this gives me the confidence to show my legs and wear shorts in the summer. https://t.co/4VV5eDXgrh— hailie (@hailiebarber) June 24, 2019