Fact: Rihanna's Fenty empire just keeps getting bigger and better. Aside from turning Rihanna into the world's richest female musician (um, amazing), the brand is also a powerful vehicle for industry change - with RiRi breaking down barriers and championing inclusivity across her new Fenty ventures.
The most recent demonstration of RiRi's refreshing mantra comes from her debut Fenty Fashion campaign, featuring South Sudanese model Aweng Mayen Chuol, whose scars remained unretouched in the final imagery:
This is so, SO beautiful - yas, kween! And Twitter agrees, with fans commenting about how images like this make them feel more empowered and confident in their own skin.
"i love that the images used on fenty are not retouched, and that the models skin is not perfect by societal standards" Tweeted one fan.
Wow! As a girl with scars, this really touches my heart. I’ve never had any reason to feel less terrible about my scars until seeing this.— Aughra Ptolemy (@Human47118627) 29 May 2019
"Wow! As a girl with scars, this really touches my heart. I’ve never had any reason to feel less terrible about my scars until seeing this" replied another.
Agreed. This looks really good. More companies should start doing this.— Rock'N'RollNightclub (@Nightdrive89) 30 May 2019
"Agreed. This looks really good. More companies should start doing this."
The model, Aweng, has previously spoken about her scars, saying that the industry should continue to represent diversity and, more importantly, normalise it.
“[My scars] are part of who I am," Aweng told Dazed and Confused. "I had it instilled in me from a young age that my scars made me beautiful. They were normal in my culture. They’re seen as a sign of coming of age or becoming a woman.”
“Sometimes I just want to shout at everyone: ‘Look at me, I’m not just a scar, I’m a human.’ but I get it, it’s a curiosity. I know I’m different, I know my facial features are different, but to me that’s beauty.”
Here's to more inclusivity going forward so that it doesn't become a 'thing' that deserves calling out and praising for it's rarity, but instead, just the industry norm.