Prada has announced it will be joining the likes of Versace, Michael Kohrs, and Gucci by ditching the fur. Instead, starting with the Spring 2020 collection, Prada will be using faux - AKA fake - fur to make their signature gorgeous outfits. So here for this.
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As part of the #PradaGroup, #Prada has announced, in collaboration with the #FurFreeAlliance, that it will no longer use animal fur in its designs or new products, starting with #PradaSS20 Women’s collections. #PradaGroupFurFree #FurFreeRetailer #FutureofFashion #FurFree @lav_italia @humanesociety @FurFreeRetailer
It seems that Prada has finally heard the cry of animal rights group Fur Free Alliance, which spearheaded a campaign to stop Prada from using real fur.
After months of negotiation, we guess the fight was finally worth it in the end, as Prada just decided to use “innovative materials” to produce their products ethically instead of real fur.