What do you get when you put a group of ridiculously attractive and edgy Middle Eastern influencers on horses in the desert? Answer: Magrabi's latest eyewear campaign.
Yep, the region’s leading brand has just dropped their new ‘Arabian Eye’ campaign, celebrating what it means to be Arab (acknowledging the diversity, traditions and history of Arab culture) with a little help from the region's finest social media stars.
As you can see, the campaign video, shot in Lebanon, is pretty special. It takes us on a journey across the dusty desert, where you can truly see the Arab identity through the eyes of young Arabs today. The cool cast celebrate the rich cultural heritage that brings them together, while embracing moving forward with change.
Cosmo is exclusively told the shoot was very intense due to weather conditions, but fun and beautiful at the same time. The stars of the campaign included...
Saudi influencer and internet personality Hala Abdallah (AKA The Hala)
Egyptian model and actress Salma Abu Deif
Palestinian Dubai-based influencer and streetstyle icon Leena Al Ghouti
Fashion consultant and influencer Abdulla Al-Abdulla
Blogger and fashion consultant Mahmoud Sidani (we know him better as Mr Moudz)
Saudi influencer Mouhnned Al Hamdy
Abdulla told us he felt 'honoured' to have been included in Magrabi's campaign. Adding, "I’m so proud of my Arab heritage. It was a great experience working with an incredible team who had such a strong and creative vision."
He went on to say: "It was inspiring to be around such exciting individuals in my field, that I highly respect, all coming together to portray a strong Arab image."
Even better, as part of the new 'Arabian Eye' campaign and in the spirit of giving of Ramadan, Magrabi have started the 'Vision For All' initiative. Basically, for every pair of shades or spectacles purchased during the holy month, the eyewear chain will donate an optical frame to an NGO working to support the elderly and children in need. Very here for this.
The fashion-forward eyewear is world-class and you can shop the collection here.