A round of applause for Huda Beauty, please - the sneaky beauty brand nearly had us all fooled (for anyone wondering why Huda would trick her loyal fans, it's April Fools' Day today).
Yes, after releasing an epic false lash collaboration with Olivia Culpo recently, Huda teased her followers that she had created falsies for dogs. PAWfect Beauty was described as "synthetic lashes that come on a super flexible cotton band that can be moulded to all eye shapes, they also come with fur-friendly glue".
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repost @hudabeautyshop We are SO excited to introduce you guys to a very exciting project we’ve been secretly working on for the last two years: our newest sub-brand, PAWfect! We truly feel that beauty is for everyone, so we had to launch PAWfect; pet friendly lashes for your adorable pooches! They’re synthetic lashes that come on a super flexible cotton band that can be moulded to all eye shapes, they also come with fur-friendly glue! We can’t wait for your fur babies to get their glam on, join the waitlist link in bio
The greatest April Fools' prank ever or future beauty trend?
Huda has already proved to us that she’s a master trickster. Let’s not forget the epic Huda Beauty Desert Sand Exfoliator campaign that had us all fooled last year. Ofc none of us actually fell for that one *nose grows Pinocchio style*.
The beauty master put a huge amount of effort into teasing her new product on Insta. You can even sign onto an exclusive waitlist to be one of the first to get your hands on the puppy falsies - talk about going the extra mile when it comes to pranking!
Jokes aside, we can’t deny that the packaging is super adorbs and the idea of our fur babies with lashes doesn’t seem that far-fetched, does it?
Well played, Huda.