With so many shades of blonde to choose from, it’s hard to commit to just one, especially if you don’t necessarily want to look like every other person on Instagram (white-blonde hair, anyone?). So rather than making a move to go platinum again, may I introduce you to ash-blonde hair?
It’s a cooler (literally, it’s a cool-tone color) iteration on a classic hair shade that looks good on virtually every skin tone, as long as you get the right combination of undertones. To help you out, I rounded up the 10 prettiest ideas, below, that’ll convince you to make the switch.
1 Lived-In Ash Blonde
Fairer complexions will appreciate how ash blonde helps neutralize pink undertones, if you’re looking for a more even complexion. “To prevent brassiness, look for a shampoo and conditioner that keep your hair cool-toned, rather than orange-toned, between visits,” says celebrity hairstylist Matt Rez, who works with Chiara Ferragni, Olivia Holt, and Ashley Tisdale.
2 Silvery Ash Blonde
Mix one part silver with one part blonde, and you get this gorgeously shiny hue that gives off all the hints of ash without the dark vibes of winter.
3 Rose-Tinted Ash Blonde
Two trends in one: Combine pastels and ash for a soft blonde shade that looks elevated, not cutesy. To keep the color vivid and your strands healthy, try using a keratin repairer, like the cult-favorite Olaplex, once a week to help strengthen weakened follicles post-bleach.
4 Smoky Ash Blonde
For those who want to take a baby step into the ash trend, try this chocolate-based, muted shade—an easy commitment if you want to tweak your current blonde without going full-on dark.
5 Platinum Ash Blonde
Give your dyed hair a lived-in look by way of dark roots with ice-blonde ends—like an ash-blonde ombré that requires absolutely zero touch-ups.
6 Frosty Ash Blonde
Pom’s take on ash blonde is the perfect fusion of silver and gold. Keep your hair looking healthy with a deep-conditioning treatment, like Briogeo’s Don’t Despair, Repair! Deep Conditioning Mask.
7 Highlighted Ash Blonde
If you’re afraid of looking washed-out with your new ashy shade, try asking your colorist for a mix of warm highlights and cool lowlights to balance out your complexion.
8 Icy Ash Blonde
Icy platinum, is that you? No, not quite, but this ashen remix is all over Hollywood and Insta influencers (lookin’ at you, Lauryn Evarts Bosstick). Keep it fresh by incorporating a purple shampoo, like Redken’s Color Extend Blondage Color Depositing Purple Shampoo, into your weekly wash routine.
9 Pure-Gray Ash Blonde
Ash blonde isn’t one size fits all, and a veil of monotone gray makes this shade feel both edgy and Pinterest-worthy, all at the same time.
10 Honey Ash Blonde
Still want to keep your blonde hair? Do it—just ask for a slightly muted, honey-ash tint to get in on the trend. For those who don’t want to dye their own hair, try extensions (or wigs) to switch up your style without commitment.