Here's Everything You Need To Know About The DSF's First Edition Of "Shop The Night Away"

It’s all going down at The Outlet Village
Here's Everything You Need To Know About The DSF's First Edition Of "Shop The Night Away"

Showcasing amazing shopping deals from the biggest premium retailers, it's safe to say that the Dubai Shopping Festival (DSF) is where it's at. This year, the DSF has gone one step further to include a great, new initiative called ‘Shop The Night Away’(STNA). 

For those who haven't heard of it (for shame), STNA is a series of four events, held over four nights in four of the city’s most popular retail hotspots.

The first event will take place at The Outlet Village on Wednesday, January 9, from 6pm-12am. The event will see some of your fave stores and restaurants offer a number of irresistible deals (which are further reductions to their existing DSF deals, might we ever so graciously add), as well as giveaway and  goodie bags.


Oh, and did we mention that we'll be there? Yep,we'll be on-site, with a few of friends in the beauty industry to help you get the look you've been dying for and we'll also be hosting a number of fun activations, which include styling sessions, beauty make-overs and, even additional shop-the-look promotions!

Here are some more deets on what you can expect to find at The Outlet Village on Wednesday, January 9:

1. Calvin Klein

Everyone wants to own their own pair of “Calvin’s”, and at STNA, you can get an additional 20 percent discount on sale items. Score!

2. Superdry


The UK brand is known for its super comfy apparel and when you shop with them at The Outlet Village on Wednesday, January 9, you can enjoy their ‘Buy Two, Get One Free’ offer.

3. Tommy Hilfiger

If you want to treat your special someone to a little something special, Tommy Hilfiger has the perfect deal for you! You can reap an additional 20 percent discount when you shop with them.

4. Kiwi Saint Tropez


It’s never too early to update your swimwear collection and, when you shop with Kiwi Saint Tropez, you can enjoy an additional 10 percent discount on all sale items!

5. La Martina


Who doesn’t love a good Polo t-shirt? Shop the best at La Martina this STNA and make the most of their ‘Buy Two, Get One Free’ offer.

6. Aigner


If you’re on the prowl for a chic new handbag, then Aigner is where you need to be! With every purchase made at their store on Wednesday, January 9, you get a fabulous FREE Aigner keychain. The offer is valid for as long as their stock lasts. So, hurry!

7. US Polo Association

Polos all around, people. With the US Polo Association, you can enjoy an extra 10% off everything. Yes, please. 

8. Al Jaber Optical

The snazzy optical store is offering an additional 20% discount on their outlet prices.

9. Rivoli Watches

Apparently, the season of giving is all-year-round at Rivoli watches. When you shop with them, you stand the chance of winning a Rado backpack, a Calvin Klein laptop, a Longines tie and a Mido tea infuser (while their stocks last), PLUS discounts on eyewear (20 percent, to be specific).

10. Giuseppi Zanotti

When you buy some of Zanotti's expertly crafted Italian footwear, you will also receive a gift with every purchase. How kind. 

11. Hugo Boss

When you spend Dhs750 or more you'll get to take home a chic grey cap, for free!

12. Coach

Our personal fave offer; with every purchase at Coach, you'll get a free pink passport holder. That's so incredibly FETCH. 

13. Ted Baker

When you shop with this luxury brand, you'll get a free gift with every purchase. Who doesn't love themselves a li'l Ted Baker merch?

14. Mamas & Papas

There's something in it for the little ones, as well. This STNA, when you shop at Mamas & Papas, you'll receive a free cuddly toy with any purchase. This DSF, make shopping an all-around fun activity for all the family members. 

15. Elisabetta Franchi

The staple Italian fashion brand is offering an additional 5% discount on some selected items from their amazing collection. Their elegant designer line is worth looking out for, ladies! 

16. Maje

This understated feminine French brand will be offering a free gift with every purchase made at their outlets during the STNA, this DSF. We're absolutely drawn to the Maje style, which is borders on quirkiness. with a hint of modernity. We love. 

17. Armani Exchange

If you're into this modern urban brand, you're in for a treat this DSF. They're offering an additional 20% discount to every purchase so feel free to splurge. Treat yourself and your loved ones, while you're at it. 

Food, Glorious Food 

Shop The Night Away has also something for all you foodies out there! We're talking massive discounts, tons of complimentary treats and more! 


Here are the food and beverage deals that you can expect to find at Shop The Night Away:



The café, which specialises in Balkan flavours, is offeringbuy one get one free offer on their delish Kanafa.

Big Ferdinand


Fuel up the right way with Big Ferdinand's tantalising selection of burgers and 15% discount, which is applicable to your total bill. 

Caffé Nero


The beloved coffee house is offering a buy one and get one free deal on all food items. We suggest trying their Banana Bread. We still have sweet, sweet dreams about it! 

Galeries Lafayette Le Gourmet

Buy one, get one free scrumptious pastry is what's on this chic eatery's menu.



Free coffee or tea with a purchase of three or more mochis. Free coffee? Sign us up, pronto.

Project Pie


Food is life. And, we'll happily take Project Pie's 25% discount deal, any day. 

Right lovelies, happy shopping and we'll see you there!

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