It’s Saturday morning, you're tired and all you can think about are those Golden Arches.
But juicy mozzarella bites and decadent burgers aside, have you ever wondered why McDonald's picked a yellow logo?
And come to think of it, Burger King's bun, the second half of Subway, and the line on the Pizza Hut sign are also that familiar shade of yellow.
Well, there’s actually a very clever reason behind the choice of colour. Apparently, most of us make a decision about whether to buy something in just 90 seconds - while between 62% and 90% of us make that decision based solely on colour. Weird, right?
And with yellow commonly associated with feelings of warmth and comfort - it’s no wonder we feel happy as soon as we see those reliable logos.
It's also bright and eye-catching, so when paired with red - which apparently makes us feel hungry and impulsive - Maccy D’s and and Burger King really have created a pretty unstoppable force.
Marketing adviser and founder of the Business Academy, Nikki Hesford told Metro: “Marketing is about connecting with people emotionally; creating stories, tapping into their hopes, dreams and insecurities.
“Colour plays a leading role in that, due to how people subconsciously process them. Whether we are aware of it or not, colours have connotations and we make immediate judgements based on that.
“If you choose colours that are inconsistent with your message, you risk confusing your audience and weakening your brand. For example, if you are a health food business you would want to select choices that reinforce your message such as green shades and earthy colours.”
Mind. Blown. Now, did somebody say chips?
H/T Cosmo UK