The fairly non-complicated task of covering up blemishes, pores or dark circles looks easy to the untrained eye, but don’t be fooled. There are many ways where you can go wrong in concealing and can actually draw attention to these imperfections. Concealers can be our best friends, but they can also be our biggest enemy, if not used properly.
After extensive research into the beauty world, here's what we found:
1. Don't Forget To Use Primer
Stop right there, you with the concealer wand. We're all guilty of forgetting to appropriately treat our under eyes, and applying concealer to dry under eyes is just a recipe for disaster! The concealer will stubbornly cling to the dry skin, creating flakes and giving your skin a very bumpy, sandpaper-y finish. Try these eye products to keep your under eyes looking hydrated and healthy. Priming your under eyes is just as important if you wish to avoid creasing in that area.
Lancôme's Rénergie Multi-Lift Eye Cream, Woojoh.com, Dhs405
Estée Lauder's Advanced Night Repair Eye Serum, Woojoh.com, Dhs383
Smashbox's Photo Finish Hydrating Under Eye Primer, Sephora.ae, Dhs147
2. Know Your Colours
If you don't colour-correct the different problem areas on your face, chances are the concealer will have a minimal effect in covering up. Most people gloss over this crucial step, however piling on layers of concealer over a pimple is not going to take away from the red bump. Instead, using a green shade will help camouflage the redness. Pink, peach and orange tones aid in cancelling out blue-toned dark circles, according to your skin tone. So if you want to achieve that flawless face, get yourself a colour correcting palette.
Sephora Collection's Must-Have Face Palette Colour Correcting, Sephora.ae, Dhs116
3. Blend, Don't Brush
Another common mistake that many beauty enthusiasts do is apply their concealer with a brush. Adapting the sweeping motion that comes with using a brush, tends to distribute the product around the face, instead of pushing the concealer into the skin. Get yourself a handy Beauty Blender, preferably damp if you’re going for the natural look, and blend away! Watch as this beauty guru demonstrates how to get rid of those pesky crease lines under your eyes while using a beauty blender. She suggests patting your concealer down with your fingers after, as your body heat will help give it a smooth finish.
4. Always Choose Based On The Tone Of Your Complexion
Buying the right concealer is always tricky and the common notion is to buy a very light concealer. This is a big No-No. Buying a concealer that is more than one or two shades lighter than your skin tone will cause you to look ashy and grey. Don’t look old before your time and swatch samples the right way, the next time you’re buying your concealer. Swatch on the side of your face and blend to see if it's the perfect fit.
Don’t assume you can use the same shade of concealer for the different areas of your face, as covering up a dark circle is not the same as covering up a blemish. It is important to take note of your undertones when buying concealers; if your veins appear blue-toned, you have a cool complexion with pink undertones, but if your veins look greenish, then you have a warm complexion with yellow undertones.
5. Bake, Bake, Bake!
Setting your concealer is very important and there is no better way to do this, other than baking. Baking is the process of letting translucent powder sit on your face, until your body heat sets your concealer and foundation, allowing for a creaseless, perfect finish. Avoiding this step could lead to oil build-up (if you have oily skin) and decreasing the wear time of your concealer. Kylie Jenner, creator of Kylie Cosmetics, swears by the process of baking. She states that it is a crucial step in her beauty routine, during her makeup tutorial with Vogue on YouTube. If Kylie’s doing it, you should be too!
Huda Beauty's Easy Bake - Loose Powder, Sephora.ae, Dhs173
6. Read The Label
A common mistake is forgetting to check the labels before purchasing your concealers. Concealers must be treated similar to foundations, so be sure to factor in your skin type, before making a purchase.
If you have oily skin, stay clear from creamy or stick concealers as they could lead to clogged pores, or could give an oily shine to your makeup look. Try a liquid concealer, instead.
If you have dry skin, avoid matte concealers as this would just emphasise the dryness, and opt for a stick or cream concealer.
L'Oréal Paris' Infallible Concealer Pomade, Wojooh.com, Dhs58
Benefit's Boi-ing Hydrate Concealer, Wojooh.com, Dhs105
Nars' Radiant Creamy Concealer, Sephora.ae, Dhs165
Urban Decay's Naked Weightless Complete Coverage Concealer, Sephora.ae, Dhs146
Cosmo's Quick Tips:
- Your eyeshadow primer can double up as an under eye primer to prevent creasing.
- Start with your foundation base and then start to conceal, in order to avoid using excess concealer achieving the dreaded 'cake face'.
- Warm your concealer using your body heat, so that it can be applied more smoothly onto your skin.
- Pay attention to your skin undertones and the concealer formula before making a purchase.
- Instead of sweeping the concealer around your face, try tapping or dabbing the product on to allow for an even application.