Is there anything better than when a global fashion brand develops a campaign locally?! There’s something so cool about seeing home-grown talent and local locations in such big campaigns, which is why we’re loving CHARLES & KEITH’s Fall Winter 16 story.
Shot in the picturesque Middle East (aka home!), the campaign features Alanoud Badr (Lady Fozaza), Maricel ‘Sai’ Mansano (The Sand Gypsy) and Lulu Mohamad Ali in the Waldorf Astoria Hotel in Palm Jumeirah, Dubai.
Alanoud Badr @fozaza; founder and designer of Lady Fozaza, is an internationally-acclaimed fashion designer, consultant and stylist. She has created a unique and personal platform via her blog that gave her the opportunity to voice her thoughts on fashion, style and showcase her take on the fast growing industry.
Maricel Mansano @thesandgypsy; founder of The Sand Gypsy blog, is a digital marketing influencer based in UAE. She has a passion for fashion and shares her inspirations through social media and her blog. She is also our reigning Ultimate Lifestyle Blogger (as voted by you in the recent Cosmo Awards).
Lulu @lulumohamadali; is a Qatar-based entrepreneur and social media micro-blogger with a background in Fashion and a degree in marketing. Her passion for both fashion, beauty and marketing resulted in the formation of the social media platform ‘Lulu Mohamad Ali’. Through this platform, she shares her insights on her love for fashion, food, business, health, beauty and self development.
The collection features Fall Winter staples in cool hues, earthy neutrals, and subtly lavish tones. A contemporary touch is added to classic styles, exuding an easy elegance in relaxed and refined designs from multi-strap details, textured block heel brogues, and velvet mary-janes.
Strong visual textures and warm tones features a range extending from combat-style boots, loafers, block heel platforms, and velvet high-ankle boots, textural contrast and layering gives practicality and functionality a distinctive flair.
Giving form to an interpretation of awe and curiosity, rich opulent tones and embellishments are used to create a bold statement as sphere heels, jacquard-printed texture, metallic gold, suede, and micro-studs are used on platform sneakers, mules, t-bar sandals, and kitten heel pumps.
Costume jewellery are kept in minimal geometric forms, exuding a quiet sense of confidence and eloquence.