While the closest I've been to a beach in the last six months is my nephew's sandpit, celebrities like Kim Kardashian are slowly starting to go back into the wild, or should that be, the sea.
Like the rest of us Kim has spent lockdown at home, although let's be honest our homes don't really compare to that of an almost billionaire...
As someone who clocks more air miles than Richard Branson himself, it must have been hard for Kim to only have Wyoming as a holiday destination.
Thankfully, as restrictions lift slightly, Kim has managed to get back to a beach (Mexico if you're wondering) and naturally she had an entire photoshoot for the occasion.
What, you thought she was going for a swim?
The only thing that could tear our eyes away from Kim's neon pink bikini was her hairstyle, which must have taken about 1,000,000 of those tiny clear elastic bands.
Of course the man responsible was her longterm stylist, Chris Appleton, who created this half braided, half pigtail, half Princess Jasmine look.
Look, I don't really know how to describe it, so just take a look at how cute it is yourself.
With a full face of soft but smokey makeup, Kim looked beyond magnificent, even if the look was completely impractical for a day at the beach.
Something tells me Kim doesn't come home and wash sand out of her bikini gusset you know. She's just not like the rest of us, that's why we love her.
Now, if you'll excuse me, I'm off to Boots to buy their entire stock of hair elastics.