American-Palestinian beauty gurus Simi and Haze Khadra took to the stage at the Arab Conference at Harvard University this week, to discuss all things entrepreneurship and SimiHaze Beauty.
The twins, known for hanging out with celeb pals like Kylie and Kendall Jenner, built their beauty empire in 2021. Now expanding into the GCC, SimiHaze Beauty has already become one of the most sought-after influencer brands in recent years.
Speaking at the conference, Simi and Haze shared insights on their business values and goals, as well as the next frontier of the beauty business as founders.
The twins, who grew up between Riyadh, Dubai and London, launched SimiHaze Beauty in the US with a range of stick-on makeup designs. Now having expanded into skincare, blush, lipsticks, lip liners and more, the brand has evolved into a viral sensation. Their range of innovative products, with stackable and magnetic packaging, have quickly become beauty bag must-haves.
In early March this year, SimiHaze Beauty launched in Sephora in the UAE, and has since began expansion into Saudi Arabia, Qatar, Bahrain and Kuwait.
The sisters are expected to host an official launch event for SimiHaze Beauty in Dubai next month. Keep an eye on Cosmo ME as we bring you ALL the info.
Read more about SimiHaze Beauty here.