Since Rihanna launched Fenty Beauty in 17 countries back in 2017, the brand has been nothing but a true success. Her goal to make “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style,” resonated with the community, which led to the popularity it has today. She formulated products that functioned on all skin types and tones to embrace the diverse and inclusive aspect the brand stands by.
Via Instagram
Due to her first line’s success, she decided to venture out and dive into the skincare industry by launching Fenty Skin in 2020. This skincare line is vegan and eco-friendly, and carries the same motto of “Beauty For All.”
Via Instagram
To keep her promise of inclusivity and diversity, Rihanna has decided to further expand the brand and bring it to eight countries across Africa this May. According to the singer, this will be the next big step in making the beauty brand available worldwide for everyone to enjoy.
When and where exactly is the Fenty line launching in Africa?
The eight African countries included in the highly-awaited African launch are South Africa (Arc Stores and Edgars), Nigeria (Essenza Nigeria), Kenya (Lintons Beauty), Namibia (Edgars), Botswana (Edgars), Ghana (Essenza Ghana), Zambia (Color Café Zambia), and Zimbabwe (Catts).
Via @badgalriri on Instagram
We are beyond excited about the news and can’t wait to see this successful businesswoman’s brand be sold worldwide! If you are in Africa, make sure to check Fenty Beauty and Fenty Skin out at the locations above starting from the 27th of May.