Another episode of Meet the Beast has just been released on our social channels, and we’re already getting all hyped up for the music conference coming to Riyadh on 28 – 30 November. To give you a quick run-through of what you’ve missed, Meet the Beast is giving you access to the MDLBEAST BTS content you’ve been dying to learn more about. Think of all the burning questions you’ve got on the region’s biggest music festival, yep, we’ve just answered them.
Last episode, we were introduced to Nada Alhelabi, the Strategy Director at MDLBEAST. We learned so much about this year’s festival and the XP Music Futures conference. Little did you know, there was *so* much more we needed to know, and thanks to Yasmine Rasool, MDLBEAST XP’s very own Head of Programming, we’re ~content~.
Via Instagram @yasminerasool
Yasmine goes on to discuss how the music industry has rapidly changed in the Middle East within just a few years, what the job of XP’s Head of Programming entails in her day-to-day life, the cultural shift happening in Saudi Arabia and the question we’ve all been dying to know: who this year’s keynote speakers are.
Via @musicfutures on Instagram
Via @musicfutures on Instagram
An important thing Yasmine highlighted was the mental health talks XP plan on having this year, with vital speakers within the music industry taking over the stages.
Press play on the below to give it a watch:
@cosmopolitanme 💥Meet the Beasts, Part 2💥Yasmine Rasool, @mdlbeast XP’s very own Head of Programming spills the tea on this year’s keynote speakers at XP Music Futures, the cultural shift in Saudi, and how the music industry is rapidly changing. We’re getting hyped for XP Music Futures and MDLBEAST SOUNDSTORM to kick off 🔥 Press play to find out more. XP Music Futures will be kickstarting Riyadh’s loudest week, running from 28-30 November, ahead of the giant SOUNDSTORM festival, which begins right after from 1 -3 December. Music professionals and fans can get their tickets on the link in bio ‼️ #MDLBEAST #SOUNDSTORM #Saudi ♬ FUTURE HOUSE – Sergey Wednesday