Harry Styles may be adding makeup mogul to his title now. 

The actor and singer is (apparently) named as the director of a newly registered company which offers fragrances and cosmetics. The company is allegedly registered as ‘Pleased As Holdings.’

Emma Spring, the mother of his godchild, is named the co-director.

We are *shook* but could not be more excited to try out Harry’s brand. 

As a part of Gucci’s Mémoire d’une Odeur campaign, Harry has previously said: “I like a fragrance that has some emotion behind it. The triggering of memories from smell is really strong for everyone. My mother has always worn the same perfume. It smells like roman candles and jasmine. So like anytime I smell it, I feel like a kid again. I feel like everyone has those.” Safe to say, Harry’s perfume line is sure to have heaps of emotion behind it. 

The ex-directioner is known to have a bold taste in fashion and channeling that into his own line is just what we, the fans, want to see. 

We suspect to see loads of nail polish, as Harry Styles’ trademark are his colourful manicures. Other suspicions from fans on social media include, gender-neutral clothing, and unisex makeup items. 

Regardless, whatever Harry plans on doing with ‘Pleased As Holdings’, we’re sure to embrace everything the brand has to offer.