The Gstaad Guy, aka “Constance” or “Colton,” created these Instagram alter-egos to impersonate (mock) ultra-wealthy people, especially those in Gstaad, the beautiful Swiss town in the Alps. He’s just like us, though. When he’s not in character, his day job keeps him busy at Apple.
With over 835k followers across Insta and TikTok, Gstaad Guy has entered the jewellery world. He’s now taken his luxury brand to the next level, with the launch of his Poubel jewellery collection and a collab with Tasoni, a boutique run by two sisters in Zurich.
Just like Gstaad Guy himself, the Poubel collection takes a playful approach to luxury. Think chain-link bracelets and necklaces crafted from recyclable sterling silver and an array of hand-painted charms.
Our inner child goes wild for customisable charms. How about a watermelon slice, a speedboat or other iconic emoji-inspired charms that capture Gstaad Guy’s humour? Want to show your love for pizza? Or how about your passion for playing padel? There is something for everyone here and they make really cute gifts too.
In this collection, you’ll find two exclusive limited-edition charms available exclusively at Tasoni: the mountain and of course, the ski. If the closest we can get to the real thing here is Ski Dubai, then at least we can show off our love for the sport with these charms.
Luxury, humour and personalisation. Gstaad Guy envisions this collection giving “members’ club energy”. We think it’s giving Y2K members club vibes. You can’t sit with us unless you’re wearing it!
Available exclusively from 1st December. For more info, follow @tasoni on Instagram.
Check these ski resorts out with apres-ski vibes.