Alert: Britney Spears just landed her first major fashion campaign for Kenzo.
The singer took to Instagram to reveal her new campaign for the brand’s Memento N°2 collection, photographed by Peter Lindbergh. In the image, Britney serves up some early 2000s vibes in a denim trucker hat and cropped green sweatshirt.
Yesterday, the brand teased their A-list casting on Instagram with a quick video showcasing the “mystery” star (but really, who couldn’t recognise Britney’s runway walk and blonde waves from a mile away?).
Perhaps the greatest part of the campaign is the recreation of her famous all-denim red carpet look from the 2001 American Music Awards. In one of the photos, the singer poses in a hat, jacket, over-the-knee boots and even underwear all made from jeans.
Though in the past she’s fronted many ads for her Candie’s x Kohl’s collection and a vast lineup of fragrances, this marks Britney’s first campaign for a major fashion brand.
It looks like all those modelling videos on Instagram have finally paid off. Now someone please take note and cast Britney in her big Fashion Week debut. She’s ready.