Nabela Noor, one of our absolute fave beauty vloggers, blessed us with the launch of her first fashion line ‘Zeba’, on the ‘Gram yesterday. Aiming to reject mainstream notions of beauty and methods of sizing, Zeba offers an incredibly diverse range of sizing options.

The best part? Zeba’s motto is that YOU shouldn’t suit fashion, fashion should suit YOU.

Aaaah, major #proud feels for Nabela, we couldn’t love her more. Or could we? Just have a look at the sizing chart below. You’ve never felt more beautiful. Like, ever.

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Welcome to Zeba! We are so excited to introduce you to our community focused on self-love & body celebration. Zeba strives to rewrite beauty standards and reinvent the way we define ourselves. Our mission is to empower each and every one of you to unapologetically love the skin you’re in. You are more than a label More than a number on a scale. More than a measurement. More than a tag. So, we’re saying goodbye to the old standard and introducing the Zeba standard There are no numerical or conventional labels for sizing at Zeba. In the world of Zeba you are “Passionate, Brave, Inspiring, Fearless, Radiant, Powerful, Loved and Independent. You can expect a lot from us including a full clothing line to come. But before the launch of our full line, we want you to join the revolution. We want you to proudly encourage the world to be their own kind of beautiful. The link to purchase our first ever product is available in our bio. This is just the beginning of our movement. Welcome to the self-love revolution.

A post shared by zeba. (@zeba) on Jun 12, 2019 at 11:00am PDT

It’s women like Nabela who challenge existing standards of beauty that give us our daily dose of #girlpwr. Fashion choices like these remind us that we don’t need to fit any set norm of ‘beauty’ in fashion, and make us all feel equal. Body inclusivity and positivity have never looked better!