It’s no lie that women in finance have a different energy. Aside from their mean mathematical prowess and fervour for crunchin’ down numbers, Binance, the world’s largest virtual assets exchange by volume and users may just be your next role model to get into the blockchain world.
While many have stirred clear from anything related to crypto because of all the jargon, these women have risen from the masses to prove that despite its intimidating numeros, blockchain and know-how crypto they own the space.
As we usher ourselves into the world of adulting, whether figuring out the best investments for retirement (Anyone else planning their future homes yet?) or just finding the best side hustle to earn some extra cash, these women have unlocked the secret behind the numbers and the charts.
Jessica Walker
When it comes to crypto and content, Jessica is the wizard to follow. From earning a degree in journalism at the London School of Journalism to earning her spot as a Content Creator at CoinMarketCap, and having played the biggest role at The Coin Bureau (those 2.5 million subscribers? All thanks to her brain), it’s a sure fact that this Dubai-based Global Media and Content Lead Wizz at Binance is a girl boss in her own right.
Rachel Conlan
The big boss at Binance? Well, meet Rachel Conlan, the Global Chief Marketing Officer. She’s the driving force behind every ambitious global marketing and brand campaign of Binance. Of course, her experience in the field is one to take note of. From being a Trinity College Dublin and Harvard Business School graduate to spearheading one of the world’s most powerful crypto platforms, and even holding the reigns of major luxury brands i.e. LVMH, PUIG, Sotheby’s, Net A Porter, Rachel’s crown as the CMO just shows how much Binance has grown since moving to the UAE in 2022.
Frederica Tompkins Michell
When Frederica joined Binance as the Director of Global Brand Marketing in 2024. So, everything you see, whether on social media, digital campaigns, or community runs, it’s all by this guru. She has ensured and maintained Binance’s brand awareness to be the creme de la creme in the game. And it’s all thanks to her 15 years of global experience. From working at Fast Moving Consumer Groups (a.k.a FMCGs), where she played a pivotal leader as the Group Director of Marketing & Client Insights for Chanel EMEA, even at Jimmy Choo and Ralph Lauren, this gal knows her card well when it comes to connecting the dots and reshaping the marketing game.
Kim Murphy
Of course, when it comes to events and experiences, Binance’s very own Head of Global Event Marketing, Kim Murphy, has all the deets down. Think: unique experiences all the way to advanced community engagements for a roster of 8 million people; she surely knows everything down to the bits. Her experience across the GCC and Europe with major corps (Salesforce and Microsoft; big, big names) has pushed her creative being into the most well-versed and detail-oriented mastermind when it comes to digital or traditional marketing. She’s the Event’s queen.
Meera Judge
Since joining Binance in 2022, Meera Judge, the Regional Head of Regulatory Licensing, Policy, Compliance and Risk at Binance, has helped usher the largest digital currency exchange to a new era. Holding all the degrees and certifications, Meera has over 15 years of experience in the financial market and always plays by the rules (pun intended). From holding senior titles at ICAP (as a Risk Manager) and ED&F Man Capital Markets in the UAE, she knows all the key secrets behind the risks of keeping the biz’ running smoothly.
Stephanie Emile
When innovation comes rushin’, Stephanie Emile, Binance’s General Manager, knows how to handle the complexities. Because of her fervour for operations and her experience in banking, digital analytics and sales, she surely knows the ins and outs of the crypto space. Her vision and expertise in the field are what sets her apart. Stephanie’s part in securing the Virtual Asset Service Provider license has helped Binance become one of the most trusted platforms in the Middle East.
These UAE-based finance content creators will inspire you to save.