Women are sharing photos of their clothing labels on social media in a bid to raise awareness about body diversity and problems in the fashion industry.

The #NoSizeFitsAll hashtag was the brain child of model Jada Sezer and the WEP (Women’s Equality Party), to show women everywhere that they are more than just the number in their jeans.

The aim of the campaign is to take away the shame attributed to clothing sizes, with a rather shocking statistic stating 1 in 5 UK women actually cut the label out of their clothes.

Image: Designer Isatu Harrison from fashion brand Izelia shares her label to tell London Fashion Week that #NoSizeFitsAll. Our #NoSizeFitsAll campaign (link in bio) has created a splash across the media and gained expert backing over the last 2 weeks. As London Fashion Week begins today, WE are taking to social media once again. 1 in 5 women in the UK cut the label out of their clothes, with 70% stating they do so out of shame and embarrassment at their size. The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of uniform body types by the fashion industry. Let's start by overturning the trend of label shame. Share your label on social media with the hashtag #NoSizeFitsAll to send a message to the fashion industry that it is time to reflect the diversity of British women.

A photo posted by Women's Equality Party (@wep_uk) on Sep 16, 2016 at 8:17am PDT

The WEP said in a post on Instagram: “1 in 5 women in the UK cut the label out of their clothes, with 70% stating they do so out of shame and embarrassment at their size. The #NoSizeFitsAll campaign seeks to overturn the presentation and idolisation of uniform body types by the fashion industry. Let’s start by overturning the trend of label shame.”

Jada also posted an image on her Instagram, saying: “We are not determined by a number & we are breaking that taboo by sharing our size labels online & reflecting the diversity of women!”

Social media users joined in with the hashtag, also proving that clothing sizes vary so much from shop to shop they really can’t have much meaning at all.

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Originally appeared on cosmopolitan.co.uk