WTH is...Niacinamide

For a #NoFilterNeeded selfie
WTH is...Niacinamide

If skincare ingredients were boyfriends, niacinamide would be the one who remembers your complicated Starbucks coffee order, compliments you on your new pair of Desi Perkins sunglasses, and is quick to “heart” your first attempt at Instagram Reels. You may be thinking WTH is niacinamide and where can I find this boyfriend? Well, we’re not sure where this mystery man is, but we can tell you more about this skin-loving ingredient!


If your skin is looking a little shiny, red, or uneven, then niacinamide may be *exactly* what it needs. This skin-brightener regulates excess oil and minimizes the appearance of pores. It also helps to strengthen the skin’s barrier, reduce redness, and soften fine lines and wrinkles. Did you get a little too much sun during daycations on the Palm? Luckily, niacinamide targets hyperpigmentation (including sun spots) too!


Adding this ingredient into your skincare routine can really up your selfie game. It works well for all skin types. You can combine it with pretty much any ingredient except pure Vitamin C (ascorbic acid). For best results, put the serum into your hands, rub them together, and gently press the formula into your skin.

Cosmo recommends:

Pure Heals Volcanic Pore Eraser Ampoule (Dhs125, www.sprii.ae)

Bioxidea Miracle 24 Face Mask (94 aed ,www.glamazle.com)