Despite what society says, men, too, can seek the fountain of youth.
There’s been a rise in the beauty industry where men are also searching for non-invasive beauty treatments. Is it to look younger? Too many face card declines? Probably both, and maybe even more.
Whoever it may be, be it your friend or maybe also your husband, men are now looking for ways to boost their confidence. And no, it’s not through fitness or forcing their way to the Sigma era. The particular trending choice of treatment? Meet the male equivalent of Botox: The Brotox.
Naturally, it goes without saying that Botox has always been a woman’s tool to de-ageify. But it seems there’s a growing number of men taking over the space to do just the same.
Brotox is essentially Botox. But there’s a key difference to account for when it comes down to how it’s implemented.
Curious to know more? Cosmo ME sat down with Dr Dragana Spica, a specialist plastic and reconstructive surgeon, to break down Brotox.
Cosmo ME: When did you notice the rise in men getting Botox over the last few years? Is it a recent spike?
Dr Dragana: Botox has always been a popular treatment, but since 2020, I’ve noticed a considerable increase in men seeking aesthetic procedures. Botox has become one of the go-to options for rejuvenation, especially because men are often hesitant about undergoing more invasive surgical procedures. The demand has grown, partly due to greater awareness, as well as the increasing acceptance of self-care and cosmetic treatments among men.
Cosmo ME: What areas do men usually get treated?
Dr Dragana: Men typically option for Botox to rejuvenate their face and neck, focusing on areas like the forehead, crow’s feet, and frown lines. Botox is also commonly used to reduce excessive sweating, particularly under the arms and hands. These treatments help men look fresh and maintain a natural, well-rested appearance.
Cosmo ME: What are the biggest differences in how men approach Botox compared to women?
Dr Dragana: Men usually seek a natural yet rejuvenated look, focusing on keeping their features defined while reducing the signs of aging. They want to appear refreshed, without looking like they’ve had work done. A key difference is that men generally have stronger facial muscles, so they need a higher number of Botox units to achieve optimal results. This allows us to tailor the treatment to their unique features while maintaining their masculine appearance.
Cosmo ME: What age range of men are getting this treatment?
Dr Dragana: Men from the age of 25 up to 80 are seeking Botox treatments. The younger demographic, typically in their late 20s and early 30s, often starts Botox as a preventive measure, helping to delay deep-set wrinkles. For older men, Botox is more commonly used for rejuvenation, to maintain a youthful appearance and smooth out signs of ageing.
Cosmo ME: Are there any other procedures apart from Botox that are becoming increasingly popular for men?
Dr Dragana: Yes, in addition to Botox, men are increasingly interested in treatments for fat reduction and muscle toning. Procedures like cryolipolysis (fat freezing) and electromagnetic muscle stimulation are becoming popular, as these treatments help to sculpt and tone the body without surgery. Men are looking for ways to enhance their appearance and improve muscle definition, often seeking non-invasive alternatives that deliver noticeable results.
Cosmo ME: What is one piece of advice you would give a man considering Botox?
Dr Dragana: My advice is to start Botox treatments early, ideally between the ages of 25 and 30. The earlier men begin these procedures, the easier it is to maintain a rejuvenated and youthful look over the years. Starting at a younger age helps ensure the results are natural and easier to maintain long-term. It’s also essential to work with a skilled practitioner who understands male anatomy to achieve the best, most balanced results.
Right this way for where to get Botox in Dubai.