This is a public service announcement, ladies and gentlemen, you’re going to want to sit down for this.
Leading international retail franchise operator Alshaya Group and the most prominent American beauty retailer Ulta Beauty, with over 1,400 stores across the country, have announced their partnership. Yup, Ulta Beauty is on it’s way to the Middle East for the first time.
Bestie, we couldn’t be more excited ’cause that means an abundance of new beauty products for us to try!
So, from what we know, John Hadden, CEO of Alshaya Group, announced that they aim to open stores in the region by the end of this year. And rumour has it, that the first store will be opening in Kuwait…
We know that there is a massive elephant in the room, and the question on our lips is, which brands are we gonna have access to now, thanks to this highly-anticipated launch?
Well, bestie, we predict brands already shipping around the MENA region, like Pat McGrath, Dyson, IT Cosmetics, Ouai, TATCHA, Milk Makeup, and many more! We’re also betting that we’ll get our hands on some new brands in the region, such as Colourpop, Peach & Lily, Dibs, Polite Society, and Juvia’s Place.
Praying, hoping, wishing that this launch unlocks a whole new world of beauty for all of us.
We can hardly wait…
Ahem, your make-up bag needs these new beauty products stat.