Sephora has officially banned mink fur lashes after receiving over 280,000 emails from concerned shoppers and a campaign by PETA that highlights the severe conditions of mink farms.
The beauty giants join the likes of Tarte, Too Faced and Urban Decay in the step towards a more animal-friendly future, and will now only sell synthetic or faux-fur lashes.
"There's nothing pretty about the fur industry: whether it's a pair of false eyelashes or a coat, if you buy a product made of mink, you're supporting cruelty," says PETA Senior Vice President of International Campaigns Jason Baker. "PETA celebrates Sephora's decision to leave mink-fur lashes off its shelves."
VICTORY! Following pressure from PETA and our international affiliates, @Sephora has BANNED fur eyelashes!
The world’s leading beauty retailer will only purchase synthetic or faux-fur lashes going forward. https://t.co/WjA6xyvdqZ pic.twitter.com/2NXqeV9555— PETA Asia (@PETAAsia) July 1, 2020
PETA released an undercover exposé showcasing the extremely distressing living conditions of minks and how they were being treated.