You know that feeling when you walk out of the house fully dressed, makeup done to perfection, not a hair out of place—but you forgot your perfume, and suddenly you look great but you don’t feel like yourself? Scent has a way of making or breaking a look. And who better than the Roxie Nafousi to understand how a signature fragrance can shift not only how you smell, but how you move through the world?

The bestselling author and self-development expert has bottled that transformative energy with Alia, her debut luxury fragrance house. Nafousi’s line of perfumes promises to meet you at the intersection of who you are and who you can be, made to enhance, not overpower. 

Her first drop, The Alter Ego Collection, introduces three Eau de Parfums that each embody a very distinct vibe: Main Character, Scene Stealer, and Powerhouse. 

Main Character

The signature you. Cool, calm, and grounded. Effortlessly self-assured. Magnetic without a performance.

Scent Notes: Angelica Root, Turmeric Leaf, Mimosa AS, Orris, Orange Blossom, Tonka, Ambroxan, Oakwood AF and White Musk

Shop here.

Powerhouse

The you that is ready to call the shots. Fierce, focused, clear, and ambitious.

Scent Notes: Bergamot, Saffron. Jasmine, Amberwood, Patchouli, Musk, Moss and Maltol 

Shop here.

Scene Stealer

The version of you that is is ready to step into their light, fully and unapologetically. Bold, feminine, magnetic.

Scent Notes: Bergamot, Saffron, Jasmine, Amberwood, Patchouli, Musk, Moss and Maltol

Shop here.

Pre-orders are open now on the website aliasenses.com.