PLT and OG beauty influencer, Amrezy, recently joined forces and created a must-have everyday makeup collection. With juicy lip glosses, subtle cream blushes, and shimmery liquid highlighters, sis, it’s irresistible. This hot campaign recently debuted on the models at The Blondes runway show at New York Fashion Week. With an entrance like that, we *knew* this beauty collab was one we didn’t want to miss. We caught up with Amra (that’s Amrezy’s real name btw) and got all the deets on everything from the formulas, application tips, and if she thinks the collection will resonate with her fans in the Middle East.
Chances are, you most likely know who Amrezy is thanks to her Anastasia Beverly Hills and Fenty collabs. She started out as a Sephora and MAC Cosmetics employee and became an IG beauty authority back when we were all trying to figure out if we liked Valencia or Clarendon better. Known for her fierce style as well, she ultimately landed a fashion contract with PLT too. “Having worked as an Ambassador for PLT for over 5 years on the fashion side, it was such a natural conversation when discussing a potential makeup collaboration. I am so proud of this collection, especially all of the lip products which have been my go-to’s over the last few months. I’m excited to finally share this with all of my followers.”
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Let’s talk about the collab
“It’s been an honor collaborating with a brand that I respect and love partnering up with. I love having this moment together we can share; and it’s exciting to have something we can look back at and be happy about the result.”
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“This collection is one of the essentials. I created this collection with the everyday makeup look in mind to be very much part of your daily routine.” You have go-to lip combos, a variety of cream blush options with muted pinks, peach corals, and mauve tones, and liquid highlighters that come in versatile shades as well. The collection has something for everyone.”
The formulas
Over the course of nine months, Amrezy was involved in every aspect of the design process including choosing makeup components, formulas, and shades. She also chose the packaging design, and creative direction for the campaign shoot, and selected artwork for the six products. While shade selection came naturally to her, “the hardest part of the process was nailing down the perfect formulas.” It was also “really important” to Amrezy that the formulas were vegan.
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Apply it like Amrezy
We had to know how to use these products and get that Amrezy beat.
“Mix the highlighter with a beauty oil to ensure you get a well hydrated and luminous result. The cream blush is very buildable, so if you want full coverage you can build up or mix them for a custom color. For the lips, before any application, hydrate 20 minutes before so that your lips are juicy and soft. This makes the lip products go on well. The liquid highlighter can also be mixed with a body oil to give you a really pretty effortless glow.”
As for her fav products in the collection? “Soho Lipstick, Midtown lip pencil, It Girl Lip Gloss. It’s the Go To Kit. This is my holy grail and I pull for it every day. It goes with any look.”
via Instagram @amrezy
Amrezy is confident her GCC fans will love the collection. “I have a distinctive taste and I think it resonates with my Middle East audience.” Although she hasn’t been here yet, she “would absolutely love to travel to the Middle East. I think it would suit my travel taste.”
Shop the full collection here.