Exclusive: We take you behind-the-scenes on the making of Huda Beauty’s new Glow Coco Hydrating Mist campaign

Their first fully digital campaign
Exclusive: We take you behind-the-scenes on the making of Huda Beauty’s new Glow Coco Hydrating Mist campaign
Huda Beauty

Huda Beauty just launched their amazing Glow Coco Hydrating Mist, now they are releasing a digital campaign video to accompany it - and we've got an exclusive first look.

The animated video is totally digital and is giving us all the tropical-island-holiday and JLO Versace vibes we could possibly need to get us through the summer.

Cosmo spoke exclusively to Huda to get the low-down on the brand's first fully digital campaign... 

Speaking of the campaign Huda tells us, “This is the first time that we’ve ever created a fully digital campaign at Huda Beauty! We normally like to go really over the top with our campaign shoots, but since we were in lockdown, we needed a safe and creative solution to ensure that we could tell the story of Glow Coco in a visual way without losing the wow factor."

"So we commissioned the uber talented 3D artist Jason Ebeyer (@jasonebeyer) to create a virtual Glow Coco universe that would transport people to a tropical paradise, which is the same effect that we want people to have when using the product."

I’m so obsessed with what Jason created! It’s such a fresh take on his signature style and we love how his vision worked with ours.”

 

The animated video shows a digitalised Huda, in a tropical paradise wearing a green dress - which is seriously giving us Jlo Versace vibes! The digital animation features birds of paradise, parrots and, of course, no tropical paradise is complete without a coconut drink!

 

The videos were put together by super talented 3D designer Jason Ebeyer. Check out an exclusive BTS look at how Jason created the videos here.

 

The Glow Coco Hydrating mist is a summer beauty triple threat, serving as a primer, setting spray and makeup refresher all in one. The mist is a concoction of coconut milk, coconut water and coconut oil – all of which are known to sooth and soften the skin without feeling heavy. Huda said of creating the product: “"I’m obsessed with facial mists so I thought I’d design one that is packed with ingredients that not only primes the skin before you start your beauty routine but fixes your makeup when you’re done and revitalizes your skin throughout the day."