Beautyworld Middle East: Everything to know about this year's event

The annual event is taking place in Dubai at the end of November
Beautyworld Middle East: Everything to know about this year's event

Um, attention all beauty-lovers: an exhibition filled with the latest haircare, skincare and makeup products is coming to Dubai!

Beautyworld Middle East is the largest international trade fair for beauty and wellness products in the Middle East, displaying more than 1,800 company's releases over the course of three days. From a fragrance station, and webinars to awards and even a nail art competition - this event is basically a haven for anyone in the beauty community. Whether you're a buyer, retailer, cosmetologist or just a consumer, you're bound to have fun. 

The latest beauty trends that Beautyworld will be honing in on and presenting this year is K-beauty and J-beauty. We've already begun to introduce East Asian beauty into our skincare regimes so it's no surprise that Korean and Japanese brands will be a huge aspect of the exhibition this year. 

Korea and Japan are just two of the several country pavilions that will be included in Beautyworld, but they're expected to be the powerhouses of the event. With fun and cute aesthetics (not to mention exotic ingredients), we expect nothing less. I mean, who doesn't love a K-beauty sheet mask?! 

And get this, according to Jae-joon Paek, Chief Operating Officer of the Korea CosBeauty Cooperative Association, "recently, many K-beauty brands have created halal-certified products to accelerate their advancement into the Middle East.” 

*adds everything to cart*

Beautyworld Middle East will be taking place at the Dubai World Trade Centre, from November 23-25. For more information, click here