Get ready for a major glow up. Dior Addict Lip Glow, the iconic tinted balm that’s been gracing lips for years, is back and better than ever. And this time, it’s bringing the warmth. As Peter Philips, Creative and Image Director for Dior Makeup, puts it, “The Lip Glow is one of our most popular, viral products. It was actually viral before we even knew what ‘viral’ meant! It’s a hybrid of makeup and skincare – caring, yet able to boost the natural pH of the lips. It’s been copied many times but never equalled.” It’s a cult classic for a reason, and now, it’s about to become your new obsession.
This isn’t just an average lip balm, it’s a glow-up in a tube. Dior Addict Lip Glow has always been about enhancing your natural beauty. “It’s funny how this product gets rediscovered over and over again by new fans, new generations, in new contexts,” Philips notes. And the secret? Its unique “Color Reviver” technology, which reacts to your lips’ pH to create a custom shade that’s uniquely you. Formulated with 97% natural-origin ingredients, this balm delivers serious hydration and a radiant shine that’ll have everyone asking, “What’s on your lips?”.
But here’s the game-changer: for years, the magic ingredient, eosin, could only conjure up certain hues. “Until now, the ingredient that provides that boost – eosin – could only create cool, pink tones. It had limitations. The product’s strength was, of course, that boost,” explains Philips. “I’ve been at Dior for over 10 years, and since day one, we’ve been trying to expand its possibilities to warmer tones. It was a long and complicated process, but we finally cracked it!” That’s right, Dior has officially unlocked a world of warm undertones, meaning you can now get that custom glow in corals, peaches, and luminous nudes. Think sun-kissed radiance in each bullet.
But this is about colour and care. The Lip Glow is packed with hydrating ingredients like cherry oil, shea butter, and sunflower and rice waxes, keeping your pout soft, smooth, and moisturised for up to 48 hours. It’s like a spa treatment for your lips, disguised as a makeup essential. “It should be worn effortlessly. It’s like a lip balm – a caring product with the added benefit of boosting universal ph. The advantage is that you don’t even need a mirror – you can use it just like a lip balm. You get a beautiful shine, a comfortable feeling, and a touch of colour. That’s probably why it’s so popular with people who don’t usually wear makeup or care about makeup routines. It’s effortless but it has many possibilities,” says Philips.
And for those who do love a full makeup look? This balm is your secret weapon. “Makeup lovers can also use it. With a darker lip, you could use it as a primer to intensify the colour of your chosen lipstick,” Philips suggests. It’s the perfect base for creating endless lip looks, from natural and effortless to bold and dramatic.
Plus, let’s talk about the glow. It’s officially in. “I think anything that shines and glows, in whatever shape or form, is really hot right now,” Philips declares. “We’ve been through a few stages, including extreme glow. Now, products are more nuanced, and there are so many glow elements: glow foundations, glass finishes, pearlescent finishes, radiance glows – all kinds of glows! People are embracing the fact that shine isn’t a bad thing, especially because they see it on social media. It really is like switching on the light from within.” And Dior Addict Lip Glow is the perfect way to get that coveted lit-from-within look. Whether you’re rocking a full face or going for a more natural vibe, a swipe of this balm will instantly brighten your complexion and give you that healthy, radiance we all want. Oh, glow on then…
Btw, don’t forget to add the latest Cosmo issue to your cart.