Instagram’s resident IT-girl Matida Djerf truly leads the charge in internet trends. Known for her part in ushering quiet luxury fashion into the Gen Z mainstream, her clothing brand Djerf Avenue became one of the most successful influencer brands to-date.
Her latest venture, however, is arguably her smartest move yet. A quick scroll through her comments and you’ll find hundreds of girls asking about her hair care routine, or just HOW she got her hair so voluminous. Enter, Djerf Aveneue Beauty.
Matilda took to Instagram on March 12th to announce the launch of her brand’s beauty line, coming on March 27th, much to the delight of her fans across the world. If, like us, you’re wondering how to get your hands on Djerf Avenue in the Middle East – here’s all you need to know…
What is Djerf Avenue Beauty?
It’s not really a surprise that Matilda Djerf is diving into the beauty scene; her iconic bouncy-blow-outs, slicked back buns and Pinterest-perfect style have played a pivotal role in shaping recent internet trends and aesthetics. And with her influence skyrocketing, it was only a matter of time before she made her move.
Djerf Avenue Beauty is all about bottling up Matilda’s signature look for us all to enjoy, starting with two must-have products: The Breezy Styling Mist for voluminous locks and the On-The-Go Styling Gel for that slicked-back bun or bouncy blowout. We’re obsessed.
How to buy Djerf Avenue in the UAE?
Luckily for us MENA girlies, Djerf Avenue ships to the region, meaning you can purchase Djerf Avenue Beauty directly for the site on March 27th.
The delivery time varies and ranges between 2 to 8 working days, depending on your shipping provider and chosen delivery method.
Does Djerf Avenue ship to the UAE?
As it stands, Djerf Avenue ships to all countries except for Russia, Ukraine and Belarus.
Find out more about shipping information on their site here.
Looking to snatch up some more viral products in the UAE? Click here!