Beauty loyalty is a real thing. Most of us find what works and stick to it until something new comes along and earns its place in the rotation. And then there are those who live for the thrill of discovering what’s next. Either way, one thing is certain: beauty matters, and the brands behind it matter too.

Lebanon has long been home to some of the region’s most creative minds and most expressive people. When that energy meets entrepreneurship, the result is a beauty industry that punches well above its weight – spanning skincare, hair care, makeup, and beyond.

These are the Lebanese beauty brands that have caught our attention. Consider this your Cosmo ME-approved introduction to the names changing the game.

Dali Beauty

Dali Beauty is a fun, light-hearted, but seriously good makeup brand that doesn’t just have cute packaging and marketing, but has the products to match. The innovation is clear to see, proudly committed to raising the standards of Lebanese beauty while keeping the four generations of legacy that Dali Beauty holds. Makeup, skincare, tools, and nails, all perfected. And the Creamy Blush? The Liquid Lipstick? We are dying to get our hands on every single shade.

Youmi Beauty

We all know her, we all love her, and her makeup brand is beyond perfection: Youmna Khoury Kiziloz. Youmi Beauty has a clear vision: “to reshape the beauty industry through innovation, inclusivity, and intention.” In each product, you can truly feel these values. Focused on hair care and styling, body care, and lashes, Youmi Beauty shows that beauty truly is care. The Dream Hair Care Package in the shower, followed by the right hair towel and blow dryer, clip-in or tape-in extensions, and that’s all just for your hair. You can truly see the passion in Youmi.

Nadine Njeim Beauty

Nadine Nassib Njeim is a Lebanese actress and holds the title of Miss Lebanon 2004, but that doesn’t even scratch the surface of all that she has done with her success. Nadine Njeim Beauty is more than a makeup brand; it truly celebrates women’s beauty in a way not many brands do. From Glow Satin Illuminator to Colour Flush Lip Oil and Unbreakable Mascara, every product is made to showcase your individuality and empower you. We might just have to change our entire routine to be Nadine Njeim Beauty.

Samer Khouzami

Self-made makeup artist, entrepreneur, and creative director, Samer Khouzami, built his way up from working at a beauty salon to support his education to creating a household-name makeup brand. There is something about these products that is so effortless, but impactful. The Lumi Lift is full-coverage with a skin-like finish; the Intense Noir collection adds bold impact; and the Matt Lip Drop is lightweight with deep pigment. Not only does Khouzami create outstanding products, but he also offers makeup courses so you, too, can become a master of this art form.

Antati

Antati is more than a routine; it’s a science-backed ritual. With each ingredient selected for a purpose, the formulas show measurable, transformative effects while preserving the ingredients’ strength. What makes Antati special is their “no-tolerance list.” While mainstream skincare brands still use ingredients that are harmful to your skin, Antati has drawn a firm red line. This is the type of brand that places its values of clean, ethical, and environmentally conscious practices into *actual* use.

Filí Beauty

Vegan and cruelty-free, Filí Beauty is a young, fresh makeup brand that delivers a natural, radiant glow. Focused on blush and lip products, they seem to have truly perfected the formula for both. From creamy, pigmented blushes to glossy, moisturising lip oils that hit the light just right (Instagram dump-worthy in our opinion), you WILL look and feel good with each use.

Sashmir Beauty

Makeup brands often master the basics, the concealer, the baking powder, the bronzer, but what Sashmir Beauty does differently is the commitment to creating boundary-breaking products. Sashmir has mastered multi-chrome in a way that no other brand has. Multi-chrome liner, duo-chrome eyeshadow, holographic lip liner, the list goes on and on. They have made beauty fun again, no more clean girl, no makeup makeup; more fun, bright, uniquely beautiful looks.

Next, check out the UAE-based brands you need to add to your cart.