Consider this your sign to rearrange your weekly schedule, because Benefit Middle East has launched its most exciting Ramadan series yet. Four weekly episodes are now streaming on their Instagram and TikTok (@benefitmiddleeast), starring eight of the region’s most beloved creators including Rawan Fami, Layali Boker, and Baneenstars. We’re talking glam challenges, beauty inspo, Ramadan moments, and weekly giveaways thrown in for good measure. Yes, really.
Every look you’ll spot on screen is created using Benefit’s exclusive Ramadan beauty sets, and they deserve a standing ovation.
The Precisely Power Up Brow Pencil & Wax Duo Set (Dhs185) is serving seriously sculpted brow energy, available in six shades so there’s a perfect match for every single one of us. For that gorgeous lit-from-within flush, the Benetint Bliss Tint Gift Set (Dhs135) brings together the iconic rose and raspberry tints, wrapped up in a limited-edition makeup bag that’s practically begging to be gifted (to yourself, naturally). And when the group chat demands a ten-minute turnaround, the It’s Glam Time Beauty Gift Set (Dhs200), packed with BADgal BANG! Mascara, Hoola Bronzer, and Willa Blush, will have you sorted before anyone else has even found their eyeliner.
All three sets are available at Sephora, online, and at Benefit Boutiques across Dubai, Sharjah, and Al Ain.
Ramadan Kareem, now go tune in! ✨