With Valentine’s Day fast approaching, there’s never been a better time to hop aboard the pink eyeshadow beauty trend. And from shocking fuchsia to barely there baby pink, the stars are loving the suits-all-skin-tones hue.

One of our fave style girls, Hailee Steinfeld is rocking a dusky shimmer

hailee steinfeld

While Girls star, Lena Dunham went full-on 80s

lena dunham

Lily Collins pale, subtle hue is totally wearable

Lily Collins

And let’s not forget that K-Stew’s been rocking the look for a while

kristen stewart

But don’t just take our word for it. Kween Kylie’s loving the look too, so much so, that she’s coloured her hair to match. And hey, why not – it’s totes to dye for!

The #ValentinesCollection is so close but so far awayFebruary 2nd ..

A photo posted by Kylie (@kyliejenner) on Jan 27, 2017 at 9:30am PST